In the golden age of the 20th century, popular media was a monolith. If you wanted to watch the season finale of Friends, you sat on your couch at 8:00 PM on a Thursday. If you wanted to read a review of the new album, you bought a physical magazine. The barriers between fan and content were thick, and "exclusive" simply meant "the director's cut on DVD."
We see this phenomenon bleeding into traditional popular media production:
Imperial Orchestra: A popular symphonic performance featuring cinematic and classical media music at the CSKA Arena.
Technological innovation is reshaping how exclusive content is produced and experienced: Generative AI:
Creatures of God (CyberJesus): A niche, dark rock performance at Alibi that blends biblical themes with virtual world aesthetics.