Dutch Bros Employee Handbook Top ((better)) -
The Dutch Bros employee handbook, often referred to internally as the Mafia Manifesto, serves as the definitive guide for "Broistas" to maintain company standards in speed, quality, and service. 1. Core Values & Culture
Retirement & 401K: Planning tools for long-term financial health. dutch bros employee handbook top
- The Tattoo and Piercing Clause: Historically, the handbook banned visible tattoos and facial piercings (except one small nose stud). In 2022, the company relaxed this significantly due to hiring crunches, but the current revision still bans "offensive, gang-related, or face tattoos below the eyebrow line." Hair must be a "natural color" unless approved by a regional operator.
- The Non-Compete (The "Don't Jump Ship" Clause): The most litigated section. For years, the handbook forbade employees from working at any coffee shop within a 25-mile radius of a Dutch Bros for six months after leaving. While the FTC recently moved to ban non-competes, Dutch Bros has historically enforced this aggressively against shift leads.
- The "Family" Consequence: The handbook uses a progressive discipline model, but it frames it as "coaching." A first offense is a "Love Chat." A second is a "Re-focus." Termination is called "Graduation." However, zero-tolerance policies exist for "breaking the trust of the shack" (i.e., giving away free drinks or stealing cash tips).
. Rather than just a list of rules, it serves as a guide for maintaining the "DB Flow," focusing on personal connections and community impact. www.entrepreneur.com Core Values & Philosophy The Dutch Bros employee handbook, often referred to
: While DutchWear is required, personal expression through dyed hair, bangs, tattoos (if appropriate), and piercings is generally permitted. Grooming & Hygiene The Tattoo and Piercing Clause: Historically, the handbook
The handbook emphasizes personal expression and community impact:
Dutch Bros operates on three non-negotiable core values that dictate daily operations: