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3. Key Domains of Integration

A. Mobile OTT Platforms (Streaming)

• Examples: Disney+ Hotstar, Netflix India, Amazon Prime Video, ZEE5, JioCinema.
• Impact on Bollywood:

  This tactic, pioneered by mobile VAS aggregators, turned passive viewers into active participants. It was the precursor to the push notifications we hate (and love) today. Examples: Disney+ Hotstar