If you are looking for an interesting paper related to the video content creator career published around August 20, 2024 (or related to the year 2020), there are several academic and industry-focused options that explore the transition of "influencing" into a professionalized industry.
The Rise of Video Content Creators
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Platform Literacy: Every social platform has its own "language." A creator must know the nuances of YouTube’s algorithm, the fast-paced nature of TikTok trends, and the professional tone required for LinkedIn video content. Building Your Personal Brand