In the golden era of Indian cinema, the experience of watching a Bollywood film was ritualistic. You bought a ticket, entered a dark hall, surrendered your senses, and emerged three hours later humming a tune. The site of entertainment was fixed: the cinema hall.
Consider the song.
Bollywood has always sold dreams. Today, it finally has the real estate to build them. And as long as the human heart craves a little tadka (spice) with its entertainment, the marriage between Bollywood and the experiential site will remain a blockbuster. masala mms site new