In the modern landscape of entertainment, the line between traditional celebrity and digital influencer has become increasingly blurred. Few figures embody this transition quite like Zoey Luna. Known for her breakout role in the 2019 reboot of the cult classic The Perfection and subsequently in the Roswell, New Mexico television series, Luna quickly established herself as a prominent voice for transgender representation in Hollywood.
While the full video is behind a paywall (as of this writing), public snippets and Zoey Luna’s own promotional tweets describe the series as follows: OnlyFans - Zoey Luna - Me vs. Brickzilla
The Zoey Luna vs. Brickzilla conflict, crystallized under the banner “Me vs. Brickzilla,” is more than an internet squabble. It is a microcosm of labor precarity on OnlyFans, where platform governance is weak and creators must self-police. Luna’s strategic use of viral visibility demonstrates that for marginalized sex workers, reputation is not just marketing—it is a primary tool of self-defense. OnlyFans, as a corporation, continues to benefit from these conflicts without providing resolution mechanisms. Future research should examine whether public shaming remains an effective long-term accountability tool or whether platform-level structural reform (e.g., mandatory mediation clauses, transparent collab contracts) will emerge. Zoey Luna: Navigating Fame, Film, and the Evolution