-1973-. The Nature Of Human Values. New York Free Press __top__ - Rokeach M.

The Nature of Human Values (1973) Milton Rokeach establishes a seminal framework for understanding values as the central, guiding principles of human behavior and belief systems

Published in 1973, "The Nature of Human Values" is considered one of Rokeach's most influential works. The book presents a comprehensive analysis of human values, their structure, and their function. Rokeach posits that values are not merely abstract concepts but rather concrete, cognitively organized structures that guide our perceptions, attitudes, and actions. The Nature of Human Values (1973) Milton Rokeach

“The value survey is not merely an instrument; it is a theory in operational form.” “The value survey is not merely an instrument;

Most people want both. But when you force a ranking, you reveal your true self. Will you drive an SUV to work (comfort) or take the bus to preserve the world of beauty? Your ranking is your behavior in disguise. Your ranking is your behavior in disguise