It looks like you're trying to create a SPOM link (likely a Shared Point of Mail / promotional link) that is "hot" — meaning active, trackable, or ready for high engagement.
If you are looking for a detailed guide or inspiration for your own builds, the Compendium of Amazing Designs on Steam explains several approaches. spom link create hot
The metadata (the preview image and title) must be optimized. It looks like you're trying to create a
If you’re referring to:
If your SPOM link serves the same content to a bot that it serves to a human, the link is not hot. Hot links sniff the user agent and deliver customized content (e.g., a mobile layout for iPhone users). a mobile layout for iPhone users).