In a 1982 internal memo published in The Unpublished David Ogilvy
Hiring "Giants": One of his most enduring management rules was to hire people better than yourself. He warned that if you always hire people smaller than you, the agency will become a "company of dwarfs"; hiring "bigger" people makes it a "company of giants". the unpublished david ogilvy pdf better
This speech is the Rosetta Stone of direct response. In his books, Ogilvy soft-pedals direct mail to appease the brand advertisers. In We Sell, Or Else, he goes nuclear. In a 1982 internal memo published in The
Imagining the Contents
While the contents of the unpublished PDF are a mystery, Ogilvy's published works and interviews offer valuable insights into his approach to advertising. Some key takeaways from his philosophy include: Weak: "We are introducing a new, faster computer