The typography and visual identity of the Argentine rock band Viejas Locas
Why use one case when you can use all of them? A single word might start with a majestic capital "R," dissolve into a lowercase "u" that looks like a cough, and end with an uppercase "N" that is three times larger than the rest. tipografia de viejas locas
The Symbolism: The drawing—an eye peeking through cannabis leaves (chala)—was specifically inspired by the song "Intoxicado". It wasn't designed as a logo, but the fans (and eventually the band) adopted it as their primary symbol due to its raw, hand-drawn feel that perfectly matched Pity Álvarez’s songwriting. Typographic Style & Aesthetic The typography and visual identity of the Argentine
The letters are characterized by an irregular, hand-sketched look that reflects the "Rock Barrial" (neighborhood rock) subculture—raw, direct, and unpolished. The Symbolism: The drawing—an eye peeking through cannabis