But I can suggest some possible research areas and papers related to the topic:
The relationship between Zee Telugu (and the wider Tollywood industry) and Bollywood has evolved into a strategic partnership rather than a simple rivalry. But I can suggest some possible research areas
As part of the "target new" audience strategy, digital creators often curate highlights from popular Zee Telugu episodes. These compilations focus on: Sexualization of Women in Media : This topic
These stars become "Soyagam Icons," featured in promotional bumpers and social media campaigns. As part of the "target new" audience strategy,
Behind-the-Scenes (BTS): Viewers love seeing the candid, real-life personalities of their favorite stars off-camera. Where to Watch Legitimate Zee Telugu Content